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  • I shoot for people

    Whether you have projects that need professional commercial photography or serious documentary visual narrative, give us a project brief and we will pull it off!

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  • I do films and documentary

    Music videos, film projects for schools, documentaries, AVP for corporate and business presentations or animation and graphics for your social media campaigns, hit us!

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  • I write stories

    We have an expertise in writing feature stories and biography of people. We have a portfolio of published books and online articles, some are award-winning!

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  • I design furniture

    A government's consultant in creating training regulations for woodcarving and woodworking, I design utilitarian objects for home and corporate use.

Creative Photography

This is a portfolio set that explores that limited possibilities of photography through the years of being an active image maker. It's a lexicon of fantastic images and visual anthropology.

Product Photography

Whether you want a photography to campaign for your fashion designs, gadgets like phones or cameras or objects for everyday use, we can pull it off.


The term is an original coinage of Ruston Banal that introduced the "impressionism" style of digital portrait paintings. Since its introduction, Banal had sold more than a hundreds of these.

Food Photography

Ruston had shot the dishes put in the menu of the top restaurants in Central Luzon, applying his own skills in cooking on how to present a dish that is culturally accurate.

Portrait Photography

Whether with studio or ambient lights, Ruston had shot several of reputable people locally & abroad published on magazines & books. Ruston approach is immersive and personal in dealing with portraits.

What’s Next For My Career?

A Book That Explains Why Kapampangans Can Cook Well

Gordon Ramsay is Shaking! Very Cheap Pad Thai Recipe!

Easy Shrimp (Paro) Recipe Anyone Can Make!

How To Become A Kapampangan Cook?

  • The Willy Layug Book

    Ruston is the photographer, concept artist and research assistant of the Willy Layug Coffee-Table book project.

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  • Tanam

    Ruston is the concept and design artist and writer of the Tanam Book Project sponsored by the Pampanga Medical Society.

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  • Nanay

    The Nanay book is a biography of Vice Governor Lilia Pineda. Ruston is the author of this book.

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From Nachtwey to Avedon

An exhibition of more than 200 extraordinary images by the worlds' most famous photographers was recently launched in Bangkok.

My sister’s silent killer

The real horrors of cancer are not only the bald, pale-skinned patients that we see on television and in newspapers. The real horrors are the heartaches.

Aetas in Pampanga

"We are not artifacts," stressed Roy Bacani, a kagawad and a leading community representative in Nabuklod. We have long been treated as low, uneducated and lazy by the lowlanders," said Bacani.

The many realities of photography

It involves one of his photographs.
McCurry is the world famous photographer who took the iconic photograph of the Afghan Girl which landed on the cover of National Geographic in 1985.

Ruston Banal is an interdisciplinary artist who specializes in photography, film-making, feature writing, design, culinary history, and concept-building for creative industries. He took his undergraduate degree with Latin Honors at the University of the Philippines College of Fine Arts under the Theory Department. He is a current full-time scholar focusing on pedagogy at the Goldsmiths, the University of London in the UK taking up an MA in Designing Education. He is a 3-time Ani ng Dangal Awardee of the National Commission for the Culture and the Arts.

He is a key person to the most prestigious photography awards in the world, the International Photography Awards under the company FarmaniGroup which stages red carpet events in Broadway, New York.

Recently, Ruston was commissioned by the NCCA (National Commission for the Culture and the Arts) and TESDA to create a national certification training program on Woodcarving, where Ruston is an expert and a connoisseur. He grew up in Betis and worked on an undergrad thesis on Dukit.

Profile: Ruston Banal on a Roll

Written by Ching Pangilinan

He has indeed come full-circle in becoming an award-winning photographer and visual artist of international acclaim, from the United States to Europe. His achievements have been acknowledged by no less than his esteemed alma mater, the University of the Philippines, where he graduated with latin honors.


As part of a series about human diaspora, Abe Road was shot in New York in 2015 as the genesis of Ruston Banal's Conceptual work.

Kuraldal: The Ritual Dance

One of the earliest visual anthropology projects of Ruston Banal, the Kuraldal is a personal story happening in his hometown which ignited his career in photography.

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